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Shopper Innovation Awards: Loblaw and ConAgra get hungry for football | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Jennifer Horn

For the Super Bowl last year, ConAgra’s goal was to take the occasion beyond snacks. Loblaw also wanted to build national awareness and penetration for its new PC Plus loyalty program, as well as increase shopping trips and grow shoppers’ basket size.

http://strategyonline.ca/2015/04/21/sia-loblaw-and-conagra-get-hungry-for-football/
 

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